Offering Charlotte graphic design
The American Marketing Association has defined a brand as “a name, term, sign, symbol or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of other sellers”.
Therefore it makes good sense to know and understand that Charlotte graphic design is not so much about getting your target market to choose you over the competition, but rather, it is about getting your prospects to see YOU as the ONLY ONE that can provide a solution to their problem. You need a great New Charlotte Logo, not just a good Charlotte Logo.
The objectives that a good brand and Charlotte logo design can achieve include:
- Message is clearly delivered
- Confirmation of your credibility
- Connects your target prospects on an emotional level
- Motivates the buyer to buy or call you
- Cements User Loyalty
Successful Charlotte NC Logo Design understands the needs and wants of the customer and prospect. This is done by integrating your brand strategies through your company at every point of public contact. Signs, vehicle wraps, websites, printed collateral, napkins, mugs, name tags, corporate wear and the list goes on. We design graphics of all types.
Effective Charlotte graphic design will reside within the hearts and minds of customers, clients, and prospects. It is the sum total of their experiences and perceptions, some of which you can influence, and some that you cannot.
A good strong brand is invaluable as the battle for customers seems to intensify on a daily basis. Spend time investing, researching, defining, and building that brand. Your brand is the source of a promise to your consumer. It’s a foundational piece in your marketing communication and one you do not want to be without.
Can we help you with your brand? We design logos, characters, logo types, Call us today for a consultation 704-588-2555. Call us and keep it local, we even offer Website Design Charlotte NC, and get your Logomojo.
Humor in Logo Design and Branding?
Humor is a powerful and effective marketing tool. Here at KrankenSigns we use it effectively every day. Most companies lack the budget to hire expensive art directors or produce high-end TV commercials. But as many large corporations like Geico, Mini Cooper and even Apple demonstrate, any brand with an understanding of its audience and a little imagination can use humor effectively, in any form of media. Few do—and more should.
Humor is social by nature as many viewers are instinctively inclined to share funny content and media, yes, even if it’s an ad. Not everyone is great at telling jokes, but when we hear a good one we’ll do our best to share it. It’s no secret, and no surprise, that the most viral videos tend to be those that do the best job of tickling funny bones.
A humorous brand is a confident brand, and a confident brand is attractive. Just recently we created a campaign for a bail bonds company that features a sad cartoon man behind bars with a simple slogan, “Because jail sucks.” I’ve helped the brand spread the word by telling other people about it. Someone recently told me they hope they won’t be in need of a bail bond anytime soon, if they do, they will know who to call.
Despite its power, humor gets a bum rap in branding because it can be thought of as frivolous for companies that aren’t in fun categories like beer and potato chips (or cookies and bottled water). But before you dismiss wit as incompatible with your brand, remember how effectively it works for something as mundane as a sign company